Tuesday, 20 May 2014

Corporate Brand Street Art

It's not new that corporate brands make their way into artists palettes or even that the monoliths themselves rouse a portent of their earnings to make some noise on the streets.  The streets, thanks to street art are in, and have been for some time and will probably continue to be as far as I can tell.  Youth culture and Art Culture is constantly reinventing and emerging with new angles and new perspective; and if you can crack these markets you can hock your wares.  

Ralph Lauren has acquired a trend status among younger writers and the polo horse insignia can be a tell tale sign.  The brands are probably well aware of fluctuations because of these trends and will cash in where they can.

Whether this piece was a corporate move or simply a pasters love of the brand I don't know.  It didn't last long before it was altered by taggers and scrawled across, like anything that appears to come from the established it is quickly relegated and critiqued by the undercurrents.

What Yves Saint Laurent would gain by pursuing a street campaign on a cow I don't know and I would wonder more that an image such as this one were not a creative juxtaposition on the source of YSL's raw materials. 

Or just a love of the design.  Established brands have access to the best in design minds, and arts masters, they are successful for a reason and reclaiming these images can be empowering though most of the artists could not even afford a pair of YSL socks.
Out of interest a YSL hoodie would set you back US$990 and a simple Tshirt and cool US$350 a pop.

When I see street artists in paint splattered YSL gear lugging wheat paste rollers and buckets of slag around the lanes I think I'll take up knitting.  

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